Lyon pulls ads from the Sacramento Bee, moving to online listings
Sacramento’s Lyon Real Estate has said it plans to significantly reduce its advertising with The Sacramento Bee, saying that national statistics show four of every five homebuyers use the Internet in some way to find their homes.
Lyon’s contract with the Sacramento Bee is worth more than $1 million per year according to Michael Lyon.
The Sacramento Bee’s loss of a significant portion of the Lyon contract would be a blow to a company already suffering from decreasing real estate ad revenue.
Lyon’s reduction of newspaper advertising represents a continuing shift in the traditional manner of selling homes. Where homebuyers once leafed through the pages of a Sunday newspaper cluttered with ads, now they can search the Web anytime, finding houses that better fit their needs.